Explore the meaning

Every piece is layered with meaning — some sacred, some cultural, all intentional.
You don’t need to understand it to wear it. But if you do, it becomes yours.

The List

Our first design: Inspired by an idiot who once said, "There is a list". We've just redirected the focus from a calendar... to the actual list.

Seek Jannah

“This world isn’t the destination.” Inspired by the tension between ambition and surrender. A reminder that our ultimate goal isn’t just success in this world, but in everything. Minimal form, maximal direction.

Mount Arafat

“The summit of the soul.” Drawn from the stillness before forgiveness. Arafat is not just a place — it’s a pause.
Wear it when you’re reflecting, remembering, or returning.

Sirat

“One path. No shortcuts.” The Bridge of Sirat is thinner than a hair and sharper than a sword. This design is a quiet reckoning. A garment to walk carefully in.

WESH

Not just for North Africans. But definitely for North Africans. For the watermelon enthusiasts, the café philosophers, the haraga poets. This one’s for the culture... not the tourists.